QV Melbourne 

Market at a glance

• Melbourne is Australia’s second largest city, and capital city of Victoria, accommodating over 5 million residents.

• The city’s population is estimated to grow by 20% to 6 million over the next decade, with the city expected to surpass Sydney as the most populous city in 2037, with a population of over 7.1 million.

• $11 billion Melbourne Metro project due for completion in 2026.

• Tourist visitors within the Melbourne CBD represent a large spending market growing from $8.6bn in 2019 to $12.6bn by 2029.

• Target customer segments include CBD workers, tourists, students and Melbourne residents.

• Next door to the State Library which attracts more than 2 million visitors annually.

• Less than 100 metres from RMIT University.

^{Source: Dexus Urbis Report QV, February 2020. Estimates are pre COVID-19.}

Fast facts

• Over 47,000 sqm of prime retail space.

• Woolworths, Big W, Dan Murphy’s, Footlocker, Harvey Norman and Officeworks.

• Over 120 specialty stores.
  
  
• Easily accessible to all modes of public transport including the Melbourne Central train station located across the road, major bus routes and the CBD’s main tram route up Swanston Street.
  
  

^{Source: Shopping Centre News - CBD Guns Series (2024).}